Big Easy makes a change
It was reported today that not only did Ernie Els make an early exit from the World Match Play Championships, he also made an early exit from his deal with Titleist. The world's sixth ranked player had one year left on his deal that provided him with clubs, balls, gloves and shoes.
Titleist's parent company, Acushnet, said the split was amicable. "Acushnet Company has reached a mutual business decision with Ernie Els to release him from his equipment contract effective immediately," the company said in a statement.
It's expected that Els will sign with Callaway in the coming days, the same thing Phil Mickelson did three years ago.
What's it mean? The best players in the world realize that many of the equipment makers are 'on par' with each other in regards to performance when it comes to balls and clubs. That makes them more willing to make a change, knowing that they'll be able to continue playing at the highest levels without much interruption.
While the move likely won't have much impact on either Callaway or Titleist, it could make a few weekend warriors change their minds when buying a sleeve of balls before their next. If Ernie can play Callway, why can't I?
Labels: Callaway, golf balls, Titleist






