USGA announces a big deal
The USGA announced yesterday that it had signed its first corporate sponsorship with an automaker. The multi-year deal makes Lexus the official car of the U.S. Open, U.S. Women’s Open, U.S. Senior Open and U.S. Amateur.
It's the first auto partnership in the USGA's 112 year history. I would say it's about time.
In the last couple of years, the USGA really stepped up its sponsorship efforts, seeking bigger and better deals similar to the ones already in place for the PGA TOUR as well as the other, international associations. It's a move that gives the USGA more money to promote its product and grow the fan and player base of the game of golf.
In a release from the USGA regarding the Lexus sponsorship, USGA President Walter Driver had this to say: “The obvious fit is that the USGA will now be able to offer Lexus vehicles and provide the players with an enhanced experience at selected USGA national championships while Lexus gets to showcase its product line at the very top events in golf—the USGA national championships. We are looking at all of the possibilities and the things we can do together for the benefit of golf.”
It's win-win for the USGA and Lexus and you can believe that there will be more and more companies lining up to create exclusive deals in future.
posted by Oregon Golf Adventures @ 9:58 AM
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